For 21 years, Club 94 was THE dance bar in southweastern Wisconsin (outside of Milwaukee), with no competition from Racine bars (which were typically smaller neighborhood-type bars). Located most of that time at Highway C exit of I-94, in 2003 the business was moved north to this location to become Club 94-North, under the same owner.

Late in 2005, the longtime owner of Club 94 sold the bar; it remained open under the old name until April 2006, when a "Grand Opening" party was held for the newly renamed Club Icon.