Mickey's Cove was advertised in the February 1972 issue of GPU News as "Milwaukee's new Fun Spot- A Snug Harbor for your enjoyment". By Sept. 1972 ads called it simply "The Cove", as Milwaukee's Party Bar.
By October 1972 the bar had been renamed The Backroom. But by February 1973 advertisements touted "Re-Opening" of The Cove.
More information about this business is welcomed from anyone who can contribute it.