History of Gay and Lesbian Life in Wisconsin - Businesses - Bars and Clubs

Lambda Lounge
Location: 343 W. Appleton Ave.



Female/ Male
Bar/ social



The Lambda Lounge was opened mid-1977 by Gene Koenke and Paul DeBruin. Its advertisement in the August 1977 issue of GPU News reads that this bar was "Formerly Doris' Super Bar" and was now "Under new management". The ad also states that it was at that time "The Fox Valley's One and Only Gay Bar". The Lambda Lounge appeared in national gay guides until 1982, after which there is no further listing for it.

(Although accounts are that the Lamba Lounge didn't open until mid-1977, other accounts say that the Lambda Lounge was the location of the last gathering of the Fox Valley Gay Alliance (FVGA): a Mardi Gras held on February 29, 1975. That account may be mistaken, as this bar was still believed to be known as Doris' Super Bar at that time.)

Any further information about either of these businesses is welcome.


Advertisement, August 1977
GPU News, pg. 44, vol. 6 no. 11

Advertisement, Sept. 1977
GPU News, Sept. 1977- pg. 43

Advertisement, Oct. 1977
GPU News, Oct. 1977- pg. 9

Advertisement, Nov. 1977
GPU News, Nov. 1977- pg. 18

Advertisement, Jan. 1978
GPU News, Jan. 1978- pg. 24

Matchbook cover:
"The Gayest Spot in Town"
(courtesy Paul Jacob and NE Wis. LGBT History project)

Credits: contents, design and arrangement by Don Schwamb.
Last updated: August-2010.