Designing Men at first occupied just the ground floor, with regular gifts in the front and a smaller room in the back with leather geer. Later also opened the upstairs for additional display room, and launched a related retail wing "Designing Women". Always had a large presence at PrideFest, as well as Madison's MAGIC Picnic. Abruptly went out of business approx. 2002.

More information about this business is welcomed from anyone who can contribute it.