The first issue of Our Lives appeared dated July/August 2007 printed on glossy magazine stock and in convenient pocket size- but by the second issue had already expanded to the larger, traditional news-magazine size. The magazine is obviously Madison-based and focuses almost exclusievly on the Dane County LGBT enclave, unlike most other LGBT periodicals which at least made an attempt to be more state-wide in coverage. As a result, the magazine is seldom found outside of Madison. (But then, that limited focus and distribution may be a formula for success, as every start-up periodical has trouble being financially viable.) The magaine features articles, news, and activity calendars.

The Mission Statement, as published in an early issue, reads:

Our mission is to clearly, candidly and openly reflect the diversity and optimism in our community. We are dedicated to improving our readers’ quality of life by celebrating the people, establishments and events that encourage us to embrace our identities as individuals and as an LGBTQA community.

Our goal is to deliver each story, identity and person regardless of notoriety or lack thereof. We aim to demonstrate how we overcome obstacles on a day-to-day basis. The progress our community has made is undeniable and the applause deserved is what we intend to provide.